Expert Marketing Panel: Building a Data-Driven Conference Strategy

Thousands of conferences are hosted in the US annually, drawing millions of visitors and yielding a billion-dollar market.

Sales and marketing teams spend tens, to hundreds of thousands of dollars on conferences in hopes of seeing payoff, but current methods of conference selection make these massive investments little more than a gamble.

Join three marketing experts as they discuss their strategies to maximize conference appearances. Takeaways include:

  • How to identify prospect-rich conferences
  • How to put together the right conference campaigns/events
  • How to generate opportunities from event prospects effectively

All registrants get access to the slides and recording!