CRM Data Management: Building a Strong Foundation
Laying the groundwork for an AI-enabled CRM 


Is your CRM ready for AI?

A quality CRM data management system and foundation is necessary to embrace the AI-enabled predictive models that are making sales and marketing organizations more efficient and effective.

In our CRM Data Management ebook we tackle exactly how sales and marketing organizations can build out their data foundations and lay the groundwork for successful implementation of predictive analytics. The ebook will cover:

  • The modern CRM data management landscape
  • Diagnosing and cleaning your data
  • Distinguishing data providers and data aggregators
  • Data provision, management and automation



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