How to Craft a Credible

Account Scoring Model

Webinar Slides & Recording

As more B2B companies adopt an account-based strategy, identifying a system of scoring accounts is an effective step to aligning sales and marketing team priorities.  If management, sales, and marketing have faith in the scores, the company will successfully optimize revenue generation.

Join the Sales Operations Team at Threat Stack to hear how they tackled their recent account scoring project and its implementation process. Takeaways include:

  • How to use clean & enriched data to create the account scoring structure
  • How to make your system credible to ensure sales-marketing buy-in
  • How to measure success and modify based on feedback
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