Watch the Sales & Marketing Ops Meetup hosted by DataFox and InsightSquared!
With the rapid adoption of 'Account-Based-Everything', ops teams are structuring their CRMs and related systems to focus on accounts powered by company-level data.
Our panelists discussed leveraging both firmographic information and company 'signals' when enabling their teams' outbound prospecting efforts. Topics included:
- Tools used & lessons learned architecting a CRM for Account-Based Sales & Marketing
- Using company data in territory planning as well as Account routing (leveraging external signals to route vs. just inbound engagement)
- How to measure/think about success and iterate for continuous improvement