Sales Ops Meetup: Building An Outbound Sales Machine  

Watch the Full Recording

Watch the  Sales & Marketing Ops Meetup hosted by DataFox and InsightSquared! 

With the rapid adoption of 'Account-Based-Everything', ops teams are structuring their CRMs and related systems to focus on accounts powered by company-level data. 


Our panelists discussed leveraging both firmographic information and company 'signals' when enabling their teams' outbound prospecting efforts.  Topics included:

  • Tools used & lessons learned architecting a CRM for Account-Based Sales & Marketing 
  • Using company data in territory planning as well as Account routing (leveraging external signals to route vs. just inbound engagement)
  • How to measure/think about success and iterate for continuous improvement

Watch the Video Recording Today!