With advances in technology and data accessibility, companies no longer have to stick to the single layered approach to territory carving. Concepts such as the ideal customer profile and target addressable market are being incorporated into territory design and redesign.
Join Laurie Schrager, VP of Global Sales Ops at Tealium, and Ashlee Redden, Senior GTM Strategy Analyst at Box, as they dive into their companies' territory design strategies. They will explain why their teams prioritize territory planning along with sharing their personal learnings from such large-scale projects. This webinar is for sales and marketing operations professionals looking for proven tactics that have worked for others. Takeaways include: