Slide Deck + Recording
How confident are you that your operations team understands the attributes of your ideal customer? An ambiguous or overly simplified Ideal Customer Profile (ICP) is problematic - if it hasn’t been clearly defined, your sales and marketing teams will spend time on the wrong accounts. By using a data-driven process to uncover patterns within your existing customer base, you can validate your ICP criteria and be confident you’re on a faster path to revenue efficiency.
Join SiriusDecisions as they report on the market landscape for account selection and learn how Talkdesk uses a predictive model of their top customers to surface significant traits indicative of top-tier prospects. Key takeaways include: